Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
ByGeoffrey A. Moore,Regis McKenna
1991 • 142 Readers • 256 pages • 3.9
Predictable Revenue
ByAaron Ross,Marylou Tyler
2011 • 24 Readers • 208 pages • 4.3
The Mom Test
ByRob Fitzpatrick
2013 • 147 Readers • 134 pages • 4.4