01/28/2023:
The principle of starting with and never forgetting the reason WHY you started doing something is solid. And I appreciated the examples of multiple businesses (like Dell, Southwest Airlines, Apple, Costco, Walmart, etc.) and how their choice to follow or deviate from their initial WHY changed their entire business. And I can feel the author's passion for the subject matter with every paragraph.
However, like many have already stated in their reviews: the book is just too repetitive. Unless you truly want to do a deep dive and are as just as passionate about the topic, the TED talk would be more than enough to get the point across.
This was my second time reading this book. And I don't know if I would recommend this as a book to read cover-to-cover during 1-2 weeks like I did. It almost feels like each chapter could just be its own blog post that should be consumed little by little over time. If I could go back in time, I would probably read a chapter once every few weeks just as a refresher.
I loved it. Neil's writing is simple yet paints just enough of the picture where I can fill in the rest on my own and have it seem real. The cast for the recording was outstanding. Funny story, I tried multiple times to get through the first chapter, but I always seemed to pick moments when I was very tired and the narrator's voice is so soothing that it would put me to sleep. This was my first dive into Neil Gaiman and I plan on enjoying more of his writing in the future.
A roadmap to de-boringify your life.
I read this book because I wanted to start the year off with a new mindset: Be more adventurous. Jon presents many anecdotes but also includes explanations on how his experiences are congruent with his EPIC model of adventure. I'll definitely come back to this book frequently to remind me to live more adventurously and make as many memorable days in my life as I can.
In my opinion, the best supplemental reading you could do to better understand the role of the Savior, Jesus Christ, from the LDS/Mormon perspective as taught through the canon of Latter-day Saint scripture