What are your favorite business marketing books? Answer

Books you read end to end and would say changed your perspective. Books with practical suggestions. Books which are industry agnostic.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

2014 • 205 Readers • 202 pages 4.3

Why this book?

Raising my awareness of HOW people say or communicate things. Working in an multicultural work environment, this book is essential to improve communication across different nationalities.