Aldor
Aldor

2 Strategy Marketing

Zero to One: Notes on Startups, or How to Build the Future
#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness
Make Your Bed
Ai Superpowers: China, Silicon Valley, and the New World Order
Scrum: A arte de fazer o dobro de trabalho na metade do tempo
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Digital Adaptation

Playing to win: How strategy really works
Content Everywhere
Delivering Happiness: A Path to Profits, Passion, and Purpose
The One Minute Manager
The New One Minute Manager
The Wealthy Freelancer
Creative Confidence
The Right It
Team Topologies
Nine Lies About Work
Raving Fans: A Revolutionary Approach to Customer Service
Retail Marketing
Cover 1

Selling Retail

The Nordstrom Way to Customer Service Excellence
No Thanks Im Just Looking
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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The Psychology of Price

The Psychology of Graphic Design Pricing
Priceless
Confessions of the Pricing Man: How Price Affects Everything
No B.S. Price Strategy
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Managing Chaos

The User's Journey
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This Is Service Design Doing

The Digital Marketer
Escaping the Build Trap
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The Lean Product Playbook

Inspired
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Team That Managed Itself
Good to Great
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Lean Analytics
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Radical Focus
Rolling Rocks Downhill
Talking to Humans
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Toyota Kata Culture

Lean Enterprise: How High Performance Organizations Innovate at Scale
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Product Roadmaps Relaunched
The Startup Way
Build Better Products
What You Do Is Who You Are: How to Create Your Business Culture
The Mom Test
Thinkertoys
Clients from Hell
Continuous Discovery Habits
Product Management's Sacred Seven
How To Win Friends and Influence People
Influence
Made to Stick
Words that sell
The Copywriter's Handbook
Scientific Advertising
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Pre-Suasion
Building A Story Brand
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How To Find Your Big Marketing Idea

Speak To Sell
The Long Tail: Why the Future of Business is Selling Less of More
Cover 6

Platform Closing

Cover 5

Breakthrough Copywriting

This Book Will Teach You How to Write Better
The Boron Letters
The Idea Writers
The Well-Fed Writer
My life in advertising ; Scientific advertising
How Brands Become Icons
Secrets of a Freelance Writer: How to Make $100,000 a Year or More
Tested Advertising Methods
The Robert Collier Letter Book
Nicely Said
Can I Change Your Mind?
Read Me
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Write Everything Right!

The Sell
The Secret of Selling Anything
How to Write a Good Advertisement: A Short Course in Copywriting
Breakthrough Advertising
The Adweek Copywriting Handbook
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Cashvertising

Cover 6

The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

Hey, Whipple, squeeze this
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The Forbidden Keys to Persuasion

Writing that works
Ogilvy on Advertising
Copywriting: Successful Writing for Design, Advertising, and Marketing
Master Content Marketing
Sell It Like Serhant
Reality in Advertising
Confessions of an Advertising Man
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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